COLORADO SPRINGS, Colo. & GREENSBORO, N.C. -- PriceAdvantage, a division of Skyline Products, has announced that it has formed a strategic partnership with Gilbarco Inc. to synchronize fuel price changes from the store to the street by combining the ease of use of the Gilbarco Passport point-of-sale (POS) system with the automated pricing capabilities of the PriceAdvantage fuel price management solution.
By working together, PriceAdvantage and Gilbarco will accelerate the implementation of fuel price changes from the POS to the pump and electronic price signs, resulting in increased profits and reduced human error all while optimizing existing technology.
Headquarters can change prices at the store, automatically updating the POS, pump and electronic price sign through PriceAdvantage's one-click technology. Store managers, without stepping outside the store, can implement price changes sent from PriceAdvantage to the Gilbarco Passport POS, pumps and electronic price sign, eliminating the risk of possible out-of-sync pricing.
"Passport is designed with a unique open architecture to enable partners such as PriceAdvantage to add value to our customers' operations," said Dan Witkemper, POS product manager. "Passport's use of industry standard interfaces allows our customers to choose 'best in class' integration with partner applications to fulfill their specific business needs."
"Maximizing profitability for fuel marketers is our objective. Partnerships with industry leaders like Gilbarco enables our customers to fluidly change prices immediately at their network of locations through one tool," said Aaron McHugh, head of the PriceAdvantage division. "In combination, our companies' solutions give fuel marketers the best opportunity to drive down costs and, at the same time, increase revenue by improving their fuel pricing process."
Gilbarco's Passport POS system provides a highly intuitive touchscreen interface that minimizes training time, errors and shrinkage. Retailers realize benefits for managing and growing their business, including flexible fuel and merchandise discounting, loyalty programs and seamless connectivity to support what the company said is the largest third-party partner program in the industry, including the industry's most comprehensive list of backoffice and loyalty partners. Retailers also benefit from Remote Diagnostics and Gilbarco's 24x7x365 Help Desk for maximum system up time.
PriceAdvantage is a highly specialized retail fuel pricing solution for the c-store industry, designed to increase the efficiency and effectiveness of a retailer's pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination to rapid speed-to-the-street price change execution.
Greensboro, N.C.-based Gilbarco Veeder-Root offers a broad range of integrated solutions from the forecourt to the c-store and head office.
PriceAdvantage is a division of Skyline Products, Colorado Springs, Colo. Its solutions allow fuel retailers to collect competitive data, determine optimized fuel pricing and automate price changes at the POS, fuel pump and electronic price signs, creating a streamlined closed-loop fuel pricing process. Skyline Products is the leading developer, manufacturer and provider of fuel pricing and central control software, electronic price displays and dynamic message signs to the fuels, transportation and government vertical segments in North America.
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