HOMER, Mich. -- Folk Oil Co. dba PS Food Mart recently launched a new website and is providing a free mobile app for customers with smartphones. The new PS Food Mart site showcases store amenities, products, promotions, gasoline prices and more. While in the store, customers can redeem coupons on their phone and send feedback directly from the app.
"PS Food Mart is excited to partner with OpenStore in the release of our new digital marketing initiative. This initiative includes a newly designed website and a free PS Food Mart mobile app," said Dick Folk, president and CEO. "Both will help us build a meaningful relationship with our customers, and allow us to raise the bar on our longstanding commitment to providing quality and convenient service."
Jason Toews, CEO and co-founder of OpenStore said, "PS Food Marts is committed to providing the best technologies to its customers that leverage them to a new level of success. OpenStore is an easy to use product and will complement the PS Food Mart business model very well. Building customer loyalty is easier said than done. With OpenStore, PS Food Mart combines exceptional customer service with cool tools to create innovative strategies."
Homer, Mich.-based Folk Oil currently owns and manages 31 convenience stores located in southcentral Michigan and northern Ohio. CITGO-, Sunoco- or PS-branded fuel is available at the PS Food Mart locations.
PS Food Mart is committed to philanthropy efforts and helps fight local hunger. In 2010, the company created PS Food Mart Charities through the Homer Area Community Foundation. The annual Fight Hunger Give Hope Campaign provides financial support to several Michigan and Ohio Food Banks and food pantries in communities where PS Food Mart operates. The "Fight Hunger. Give Hope." campaign has raised more than $100,000 in two years and provided more than a half-million meals to those that are hungry. The 2012 Fight Hunger Give Hope Campaign runs from March 1 through March 18. PS Food Mart will offer a $1 donation to the campaign this year for each customer that downloads the new PS Food Mart mobile app.
Minneapolis-based OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication between c-store owners and customers using web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns, all from one single location. OpenStore makes a brand and a c-store stronger and more aligned with social media by gaining loyalty from customers.
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