WINSTON-SALEM, N.C. -- Quality Oil Co. is bringing lottery to on-the-go consumers at its fuel kiosks throughout North Carolina through Linq3’s Play at the Pump technology.
Linq3 provides convenience-store retailers with an additional point of purchase with no additional hardware. The technology from Linq3 integrates with retailers’ existing point-of-sale (POS) solutions to provide players a convenient way to play lottery from the fuel pump.
“After a successful soft launch of Play at the Pump in Q3, we were eager to expand the solution to both our kiosks and full-service stores throughout the state. Not only does the technology provide an additional revenue stream, it also integrates with our Verifone Commander point-of-sale solution, allowing us to further leverage our investment with Verifone. Now our customers have the convenience of playing draw lottery games as they fuel up, while we gain a chance to engage with those 65% to 70% of consumers who fuel and go,” said Graham Bennett, Quality Oil president.
“We’re working to help lotteries reach more players and retailers realize more revenue,” said Daniel Cage, president and founder of Atlanta-based Linq3.
Quality Oil’s adoption of Play at the Pump resulted from a partnership between Verifone and Linq3 forged earlier this year. North Carolina retailers using Verifone Commander Site Controller can adopt the lottery technology.
Play at the Pump also integrates with Gilbarco forecourt POS technologies, and Linq3 plans to add NCR RPOS by the end of 2016, it said.
Winston-Salem, N.C.-based Quality Oil, in business since 1929, is a family-owned company that operates multiple lines of business in six states. Quality Oil offers services in heating and air conditioner repair and installation, home heating oil and propane delivery, hotels, convenience stores and gas stations, gasoline and hazmat transportation and real estate.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.