POPRender is a visual tool that will enable Quick Chek to plan and implement in-store sales plans and ensure that they are effectively communicated at the store level.
"Quick Chek wanted to be able to communicate more effectively with our stores, [image-nocss] and GSP's POPRender made that possible," said John Schaninger, vice president of sales and merchandising. "By using store specific POP guides, Quick Chek can communicate complex marketing programs in a very easy to understand manner, making execution significantly easier."
Clearwater, Fla.-based GSP's POPRender simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include POP marketing materials for a given sales period. Through a drag-and-drop interface, POPRender enables users to create renderings of various store facings (storefronts, pump locations, vault doors, and food service areas) and position POP to be displayed in those areas.
POPRender then marries store-specific facings with current promotional data to generate 100% store-specific and promotion-specific POP placement guides. POPRender even considers more permanent signage and "rollover" promotions which run for extended periods of time. The end result is a store-specific "POP Roadmap" that store personnel can easily understand when they install their promotional POP.
Whitehouse Station, N.J.-based Quick Chek is a privately held, family-owned firm, operating more than 120 stores throughout New Jersey and southern New York, and employing more than 2,400 team members.
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