Reasor's, based in Tahlequah, Okla., is a regional full-service grocery chain with 15 stores in northeastern Oklahoma. Some locations sell gasoline and offer in-store banking, pharmacies and photo [image-nocss] departments. The company also offers online grocery shopping at all of its stores.
The company has been testing Lil' Reasor's, a convenience store and gas station format, in the Tulsa, Okla., area.
"We are constantly focused on providing our customers with the right products at the right price," said Jeff Reasor, chief executive officer of Reasor's. "We see price optimization as a strategic tool that will ensure that we are offering our customers competitive prices on the items that matter most. KSS Retail has a proven record with all of their retail clients and we are excited to work with them."
Lance Jacobs, CEO of KSS Retail, said, "Reasor's is a great example of a regional retailer who has succeeded by understanding and meeting the needs of their customers. The generation of optimized retails along with real-time price and promotion modeling will allow Reasor's to understand their customers at a new level. We have tremendous respect for Reasor's and look forward to working with them as they strive to deliver a better shopping experience."
Florham Park, N.J.-based KSS Retail is a leading provider of price optimization and customer insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and solutions to better understand their customer's needs to deliver more effective pricing, promotions and merchandising decisions. Current customers include Kroger, Brookshire Brothers, McKesson, Sonae, Raley's, United Supermarkets, Continente, dabs.com, ABC Fine Wine & Spirits and many others.
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