R.H. Smith Adopts Gilbarco Veeder-Root's Applause With Loyalty

Ability to personalize fueling experience drives customer loyalty

GRANDVIEW, Wash. -- R.H. Smith Distributing Co. Inc., Grandview Wash., has launch Gilbarco Veeder-Root's Applause with Loyalty, a new enhancement to the digital forecourt media system that enables integration with third-party loyalty programs.

"We are excited to build on the Applause Media System to bring a richer loyalty experience to our customers," Brad Smith, regional IT manager for R.H. Smith, said. "Being able to personalize the fueling experience and serve relevant, meaningful promotions differentiates us from our competitors and helps drive customer loyalty and additional sales."

He added, "Customers are simply more compelled to visit the store when they are presented with offers that speak directly to them."

Applause is a forecourt media system with audio/video and couponing to provide loyalty integration, featuring customized, customer-centric promotions at the pump.

In May, Gilbarco Veeder-Root certified Kickback Rewards as part of the Applause with Loyalty rollout, and it is currently working to add more loyalty providers.

"Our customers' most important objectives are to grow their customer base and drive in-store sales," said Travis Bouck, vice president of marketing North America for Gilbarco Veeder-Root. "To that end, Applause with Loyalty is our latest in a line of industry-first innovations--personalizing the fueling experience, targeting relevant promotions and bringing customers back again and again."

Applause with Loyalty, available for Applause TV with Outcast and self-managed Applause systems, enhances the value of both Applause and the retailer's third-party loyalty program. Greensboro, N.C.-based Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations. It offers a variety of integrated solutions from the forecourt to the convenience store and head office.