ANDERSON, Ind. -- Ricker Oil Co. has selected PriceNet Mobile to enhance its use of the KSS PriceNet fuel pricing software. This software combination allows pricing decisions to be made "anywhere, anytime" via mobile devices.
KSS, a supplier of pricing analytics, execution and optimization systems to the petroleum, convenience store and retail industries, said that Ricker Oil has chosen PriceNet Mobile to improve its fuel pricing decision process for all of its convenience stores in North America.
Timeliness and efficiency are [image-nocss] key factors to providing the right prices to the right locations at the right time and, with PriceNet Mobile, pricing issues can be brought to their attention immediately and addressed accordingly, the Florham Park, N.J., company said.
"PriceNet Mobile gives me the tools and ability to make pricing decisions from my Blackberry," said Dennis Williamson, general manager of Anderson, Ind.-based Ricker Oil. "This addition to our existing pricing system enables me to respond faster, especially on weekends and while out of the office."
With PriceNet Mobile, users can enter competitor prices and receive new price proposals in seconds, sent directly to their mobile device for approval and implementation. They can also review key performance measures and receive exception-based alerts, e.g., volume running rate and margins below targets, no competitor survey for X hours, minimizing the delays in responding to market events and/or competitor price changes that can cost retailers in lost volume, margin or price image.
Ricker Oil operates 29 c-stores and petroleum-marketing retail locations in Indiana, as well as a petroleum distributorship and other enterprises.
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