Technology/Services

Road Ranger Goes Forth

Retailer picks Pinnacle's Palm POS, Symphony.pos, loyalty solutions

ROCKFORD, Ill.--Ranger Enterprises Inc.'s Road Ranger has selected The Pinnacle Corp.'s Palm POS as its go-forward point-of-sale (POS) platform for its 59-site chain of convenience stores and travel centers.

Road Ranger chose the Palm POS system for its productivity benefits, integration with backoffice applications and for Pinnacle's symphony.pos manager, which delivers centralized management and control of remote PALM POS systems. Palm POS also supports Pinnacle's Loyalink, a real-time, non-invasive customer loyalty management solution that allows [image-nocss] Palm POS clients to efficiently drive a broad range of responsive consumer marketing and promotional programs.

Palm POS has advanced scanning and an intuitive touchscreen cashier interface, It is hardware flexible, and works with a variety of scanners, printers, pole displays, security cameras, lottery, money order, kitchen video, price sign, car washes and more. Nationwide, it is used to process more than $10 billion in total c-store sales and is certified on more than 10 different credit payment networks, the Arlington, Texas-based tech firm said. With an open architecture, it provides comprehensive management, operational and retail reporting across the enterprise.

Symphony.pos manager is an enterprise-level solution designed to remotely define and update store-level POS configuration files. It allows users to create group-based configuration settings utilizing an intelligent graphical interface. With Symphony.pos manager, complicated configuration settings for each store register become a thing of the past, said the company.

Loyalink will enable Rockford, Ill.-based Road Ranger to reward customers with an extensive set of promotional options. Road Ranger chose to implement the Loyalink program because it allows them to focus on loyalty rewards.

LoyalPay is a prepaid, stored-value card solution. It allows retailers to combat rising credit card transaction fees. It also offers retailers the opportunity to sell and support their own branded prepaid card service. Instead of paying outside network transaction fees to support branded stored-value card, retailers can process transactions directly through their own system. With LoyalPay, transactions are processed in-house, eliminating interchange or transactions fees that would have incurred by going to an outside provider. Self-hosting also allows for storing and accounting card activity and current card balance.

LoyalDebit adds payment capability to traditional, nonpayment loyalty cards. Once the LoyalDebit solution is deployed, consumers can register their driver's license or loyalty card with their bank account and then use that nonpayment card as a dual-purpose debit card for payment. To further ensure security, the customer registers the card via a secure website and is assigned a unique PIN. The customer can then present the loyalty card at the time of purchase and the transaction is handled as if it were a standard credit or debit card purchase. LoyalDebit is added convenience to customers, eliminating the need for them to present multiple cards to complete a single transaction.

All of Pinnacle's loyalty solutions are built on a common databases and architecture designed to work in conjunction with one another or as a standalone solutions.

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