YORK, Pa. -- Rutter's Farm Stores is integrating the PriceAdvantage fuel price management solution and OpenStore media marketing solution to facilitate synchronized gasoline pricing across Rutter's store point of sale (POS), fuel pumps, electronic price signs, mobile apps and GasBuddy.com.
"PriceAdvantage and OpenStore have proven invaluable in providing fuel price management and consumer marketing, allowing us to make critical retail fuel pricing decisions while greatly enhancing customers' access to our fuel prices. Rutter's can now initiate real-time price synchronization from headquarters to the street and the web in a matter of minutes," said Scott Hartman, CEO of Rutter's Farm Stores.
"Volatility is posing a challenge to fuel marketers to stay ahead of their competition, in both pricing and marketing," said Dustin Coupal, co-founder of OpenStore. "We're thrilled that Rutter's has chosen to stay ahead of the game by publishing their prices to GasBuddy and OpenStore through the integration with PriceAdvantage."
PriceAdvantage is a retail fuel pricing solution for the convenience store industry, designed to increase the efficiency and effectiveness of a retailer's pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from headquarters with one click makes the solution unique in the industry.
Brooklyn Park, Minn.-based OpenStore is a comprehensive digital media marketing solution that increases customer loyalty by providing two-way communication between c-store owners and customers using web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns, all from one single location. OpenStore makes a c-store brand stronger and more aligned with social media by gaining loyalty from customers.
PriceAdvantage, a division of Skyline Products, is a leading provider of fuel price management solutions to the c-store industry. PriceAdvantage solutions allow fuel retailers to collect competitive data, determine optimized fuel pricing and automate price changes at the POS, fuel pump and electronic price signs, creating a streamlined closed-loop fuel pricing process. Skyline Products, Colorado Springs, Colo., is a leading developer, manufacturer and provider of fuel pricing and central control software, electronic price displays and dynamic message signs to the fuels, transportation and government vertical segments in North America.
Rutter's Farm Stores is based in York, Pa. Store operations span six Pennsylvania counties with nearly 60 locations.
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