As with traditional paper coupons, Rutter's mobile coupons will vary over time to include offers for cents-off gasoline or other items, buy-one-get-one-free or even free items.
"We believe that Rutter's [image-nocss] is the first convenience store in the United States to introduce coupons on a mobile phone," said Scott Hartman, president and CEO of Rutter's Farm Stores. "We've made a significant commitment to our customers to provide them with the latest technology, from our website and social media to mobile applications, which now include money-saving coupons."
Customers who open the Rutter's iPhone app will find coupons under "deal alerts." When a customer clicks "use it now," a coupon appears on his or her screen for a short amount of time, during which it can be scanned at the regular checkoutwithout any paper required.
The iPhone app also makes it easier to use a Rutter's Rewards loyalty card. Customers can register their cards using the app. Then, clicking the "Rutter's Rewards" icon will pull up their member number and bar code, which can be used instead of a Rutter's Rewards card or key fob for transactions.
This feature has met with early approval from customers who want to take advantage of the benefits associated with a loyalty card but prefer the ease of using their mobile device, the company said.
The free Rutter's Rewards card allows customers to earn cents-off gasoline by purchasing more than 1,600 everyday items bearing a special display icon. More than 150,000 customers have saved money on gasoline since Rutter's Rewards debuted in the fall, said the retailer.
Rutter's iPhone app also allows users to get directions to their nearest Rutter's store and to check current gasoline prices. Rutter's said that it plans to introduce apps for Blackberry and Droid mobile devices in the coming months.
Family-owned and third-generation managed, York, Pa.-based Rutter's Farm Stores operates 54 convenience stores in York, Adams, Cumberland, Dauphin, Franklin and Lancaster counties in Pennsylvania.
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