CHICAGO -- A fuel pump that plays music, records video and interacts with consumers? Say “hello” to Miles, BP’s new interactive fuel pump.
The major oil company introduced Miles to select BP-branded sites Nov. 15 in New York City and Chicago. The dispenser uses proprietary interactive technology to audibly greet customers and begin a “fueling experience.”
As drivers fill up, they can listen to music, record a video “e-card” or take a photo to post on social media, or play trivia games. Miles uses a touchscreen tablet to process responses in real time and offer a menu of entertainment options.
As reported in a McLane/CSP Daily News Flash, BP partnered with satirical news site The Onion to develop a “hilarious and uplifting” personality for Miles. And online music station Pandora is providing consumers with the ability to select their preferred genre of music.
“The BP Personality Pump is one of the biggest innovations at U.S. retail fueling stations in many years,” said Donna Sanker, chief marketing officer of BP Fuels North America. “We believe this technology could change the way people think about the typical fill-up and give consumers another reason to visit our stations.”
After their fill-up, customers can send themselves content created at the pump through a text message, along with a link to their chosen Pandora station and special return offer.
BP is piloting Miles for the next three months—through Feb. 14, 2017—at four sites in Chicago and New York City. They include:
- 750 N. Wells St., Chicago
- 901 N. Washington St., Naperville, Ill.
- 164 4th Ave. and 802 65th St. in Brooklyn, N.Y.
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