ALTOONA, Pa. -- Sheetz Inc. has selected Teradata to build an enterprise data warehouse (EDW) to help manage its convenience store business. Sheetz also ordered Teradata Warehouse Miner for advanced analytics, which enables data-mining technology from multiple vendors to be embedded and run within the Teradata EDW.
The analytics software will support market basket analysis, affinity analysis and merchandising-related analysis. Teradata Professional Services will guide the data warehouse implementation.
"Teradata understands our unique information requirements and has a strong background [image-nocss] in the retail business as well as in detailed analytical intelligence," said Jim Wenner, IT director for Sheetz.
Miamisburg, Ohio-based Teradata, solely focused on raising intelligence through data warehousing, consulting services and enterprise analytics, was the first database vendor to integrate the data-mining process into the database engine, it said, thereby leveraging the inherent parallelism and processing power of Teradata. Teradata Warehouse Miner 5.1, integrates data mining within a centralized data warehouse, streamlining the data-mining process and making it possible to analyze massive volumes of data with improved accuracy and speed.
Altoona, Pa.-based Sheetz, with more than $3.9 billion in revenue for 2007 and more than 11,000 employees, perates 350 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. It provides a menu of Made-To-Order (MTO) subs, sandwiches and salads, which are ordered through touchscreen orderpoint terminals. Sheetz c-stores are open 24 hours a day, 365 days a year.
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