SAN FRANCISCO -- Shell Retail has forged a global framework agreement with Revel Systems, a provider of iPad point-of-sale solutions, that allows for the implementation of Revel’s iPad based POS system services at selected retail fuel sites worldwide.
This agreement follows a proof of concept test in 2015 and 2016, and a spokesperson for Shell told CSP Daily News that it will eventually be rolled out in the United States.
Revel’s iPad POS solution for single-location and multilocation businesses uses a native cloud platform and open application program interface (API) business model that integrates with companies and their ecosystem partners.
Real-time data reporting provides Shell retailers with the ability to “instantly” know the state of their business through a system that is mobile and accessible “anywhere, anytime.”
The platform allows for:
- Secure fuel and convenience-store card payments.
- Managing pumps and wet-stock inventory both straight from the iPad and remotely developing loyalty programs for customers.
- Real-time tracking of convenience-store inventory.
- Allowing customers to refuel, shop for items in store and pay in one place.
- Operating and accepting payments in offline mode.
Revel’s infrastructure helps in centrally managing gas stations and c-stores more effectively, while complying with data security standards. Also, Shell will have access to Revel’s always-on, hybrid architecture, allowing for seamless transition between both online and offline mode.
Remote access and support also reduces labor costs, the company said.
“Improving our customer journey and experience whilst keeping all of our sites running with quick and easy service is paramount,” said Maggie van’t Hoff, CIO of Shell Retail. “With Revel Systems, we are implementing new tablets and payment options that are easy to use, innovative and will improve the customer experience so that customers keep coming back to Shell.”
The highly scalable architecture allows for flexibility in enterprise environments like Shell’s. Revel's secure and scalable cloud-based platform enables rapid delivery of customer promotions and helps retailers implement evolving technologies such as mobile payments and personalized mobile loyalty.
“Fuel retail is one of the largest retail industries in the world, and due to its level of complexity and scale of deployments, many of these companies are forced to evolve at a slower rate,” said Lisa Falzone, co-founder and CEO of Revel Systems.
Revel Systems provides customers with an improved experience through technology at the point of purchase.
“We have been working with Shell to provide technology as a service in an environment that not only allows Shell retailers to deliver exciting innovation today, but one that will future proof business in a way that is compliant and completely secure,” said Chris Ciabarra, co-founder and CTO of Revel.
Revel has already deployed more than 25,000 terminals for other customers, it said, and it has raised more than $130 million in funding.
San Francisco-based Revel’s software offers a feature-rich POS solution for restaurant, retail and enterprises with integrated payroll, inventory tracking, customer relationship management and more. With the introduction of the Revel Marketplace, Revel iPad POS System users can now integrate directly into third-party enhancements, including mobile payments, online ordering, gift or reward cards and advanced financial software suites.
Shell Retail is one of the largest single branded retailers in the world with approximately 43,000 sites in more than 70 countries. The Shell Retail network sells approximately 42.3 billion gallons of fuel and $6 billion in convenience retail sales every year. Shell Oil Co., Houston, is an affiliate of the Royal Dutch Shell plc, based in The Netherlands.
