Skyline Licenses Murphy Oil USA Patent

Gains exclusive technology rights to patent behind PriceAdvantage SMART Fuel Pricing

COLORADO SPRINGS, Colo. -- Skyline Products Inc. said that it has licensed exclusive rights to a patent issued to Murphy Oil USA Inc. in November 2012 that addresses software used to determine and remotely transmit fuel prices to a store, including the point of sale (POS), pumps and electronic price signs.

The patent describes the critical aspects of the overall fuel price management process, which is marketed as PriceAdvantage SMART Fuel Pricing, where the software determines the price of a fuel product, sends those price changes to the store including the electronic price signs, the POS, and the pumps, and then verifies the completion of the change.

"Skyline knows the importance that retailers put on implementing accurate price changes at the signs, POS and pumps, so we are thrilled to have been awarded exclusive rights to such a critical patent used by our dynamic and innovative PriceAdvantage SMART Fuel Pricing software," said Chip Stadjuhar, Skyline's CEO. "Skyline Products has had great success with all our customers implementing this technology, which has been installed and successfully operating for numerous fuel retailers across North America."

PriceAdvantage SMART Fuel Pricing is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

PriceAdvantage, a division of Skyline Products, is a leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage SMART Fuel Pricing allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed loop fuel pricing process.

Skyline Products, based in Colorado Springs, Colo., manufactures and develops electronic price displays and price management software for the petroleum marketing industry and ITS grade dynamic message signs and central control software for transportation and government vertical segments in North America. Products include scroll and LED electronic gasoline price signs, automated fuel price management software, LED, rotary drum and scrolling film dynamic message signs and sign control software.