The Slurpee application makes it easy for Slurpee fans to find 7-Eleven stores to get their Slurpee fix on the road or in their own hometown. The App provides information on the nearest 7-Eleven stores and provides driving directions.
Participants can also log which Slurpee flavors they find at each 7-Eleven store for other fans to view through the app.
The application also allows [image-nocss] fans to enter Slurpee Nation reward codes, browse and purchase items with one touch through the Slurpee Nation rewards program, previously only available to Slurpee fans through www.slurpee.com.
"The Slurpee App for iPhone and Android is basically a 'thank you' to all of our loyal Slurpee fans, who are mobile and active," said senior brand director for Slurpee Laura Gordon. "We want to provide fans a convenient way to find their favorite Slurpee drinks, no matter where they are, and easy access to cashing in their Slurpee Nation rewards points."
Slurpee Nation rewards points can now be cashed in via the Slurpee App for online gaming credits, video games and movie rentals, in addition to www.slurpee.com. The rewards program has been providing loyal Slurpee-followers with prizes since its inception in April 2009.
"Slurpee beverages have been providing fun and refreshment for customers since 1967 and is committed to keeping up with consumer needs and changing technology," said Gordon.
7-Eleven, headquartered in Dallas, operates, franchises or licenses more than 8,300 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses approximately 39,400 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of $58.9 billion.
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