The integration with Radiant allows any retailer using the Radiant POS solution to add the epay program to its existing system with no additional hardware or expenses. In addition to taking epay's full product offering via the Radiant integration, retailers can now offer pay-at-the-pump functionality for [image-nocss] proprietary gift cards.
Retailers have been increasingly interested in offering their proprietary gift cards at the pump, as it is a cost-effective alternative from credit cards and the corresponding fees charged to retailers, the companies said.
"We are excited to complete this integration project in partnership with Radiant and Spinx," said John Shaw, vice president of sales and account management at epay. "This integration offers more product functionality to consumers by offering proprietary gift card payments at the pump and will lead to additional enhancements such as loyalty programs to further strengthen the proprietary gift card product. This integration also eliminates the need for a separate point of sale device for prepaid transactions, which benefits the retailer in cash reconciliation and accounting functions."
epay and Radiant invested a significant amount of time to make this integration launch-ready, which included designing the sale of prepaid products on the touch screen and formatting the messages between the POS and host. The integration has a unique quality in the fact that it was created to be flexible enough to implement new products in the future without having to upgrade the software before deployment.
"Radiant is always looking to add value for our customers, especially by helping them increase sales," said Jimmy Frangis vice president of the petroleum and convenience retail division at Radiant Systems. "Our integration with epay will enable our clients to offer an easy-to-use prepaid product line to their customers."
Additional benefits to the retailer include ease of training, superior reporting and enhanced cash reconciliation. Training is made easier for cashiers as they don't have to learn a new point of sale system to sell prepaid productsall transactions occur through the store's point of sale. Prepaid transactions are more easily tracked and reconciled, saving store associates time and giving management more control over cash reconciliations each day.
"At Spinx, our mission is to make our customer's lives easier so we're excited to be the first Radiant client to implement the integrated activation of epay's prepaid products through Radiant's POS platform," said Stan Storti, chief marketing officer of Spinx. "Eliminating the dialup peripheral device previously required to activate prepaid cards enables Spinx to meet our customer's expectations of fast service while also simplifying our associates lives so they can focus on providing the friendly service we constantly seek to deliver."
The integration between epay and Radiant also allows customers to redeem their gift cards at the dispenser, which is another critical customer expectation Spinx is now able to meet as an issuer of its own prepaid card.
epay, a division of Leawood, Kansas-based Euronet Worldwide Inc., is a global processor and distributor of electronic payment solutions. It uses its worldwide networkapproximately 240,000 retailer locations, around 510,000 points of sale across a number of markets including Australia, Austria, France, Germany, India, Ireland, Italy, New Zealand, Poland, Romania, Spain, Switzerland, UK and the United States (epay's U.S. operating entity is PaySpot Inc., dba epay North America)to deliver electronic payment and cash collection solutions including POS systems integration and a full settlement and reporting service. The epay portfolio includes prepaid mobile top-up, prepaid debit cards, e-wallets, bill payment, gift cards, digital content, money transfer through its sister company RIA, lottery and transport payment solutions including road tolls and public transport.
Headquartered in Atlanta, Radiant Systems is a global provider of technology to the hospitality and retail industries. Its POS hardware and software solutions have helped to redefine the consumer experience in more than 100,000 restaurants, retail stores, stadiums, parks, arenas, cinemas, convenience stores, fuel centers and other customer-service venues.
Based in Greenville, S.C., Spinx operates more than 70 convenience retail stores in South Carolina and North Carolina.
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