Sunoco Selects PROS for Advanced Pricing Solution

Wholesale marketing group aims to enhance customer satisfaction

PHILADELPHIA -- Sunoco Inc. has selected PROS, a leading pricing and revenue management software provider, as its pricing technology partner to improve its ability to streamline and process data in increasingly volatile market conditions for its branded and unbranded rack-fuels business.

"Our goal is to automate and optimize our pricing strategies to provide more timely and consistent service to our customers," said Sunoco pricing manager Neil Duffy. "We conducted an extensive evaluation of pricing software providers and selected PROS on the basis of its prescriptive pricing [image-nocss] capabilities, their depth of understanding about our business and a long track record of success in our industry."

"With pricing volatility in fuels and chemicals, companies face the challenge of making timely, accurate and consistent pricing decisions to serve customers," said PROS chief sales officer Chris Jones. "We're proud to add Sunoco to our customer portfolio and look forward to helping them better serve their customers and achieve their business goals."

Sunoco will deploy PROS Scientific Analytics, PROS Price Optimizer and PROS Deal Optimizer software modules, which comprise the complete PROS Pricing Solution Suite. The three modules seamlessly work together to support the company's pricing lifecycles, from identifying pricing opportunities, to setting pricing strategies and executing optimized prices.

Houston-based PROS Holdings is a leading provider of prescriptive enterprise pricing and revenue management software products, specializing in price analytics, price execution and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS software architecture supports real-time, high-volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with hundreds of simultaneous users and sub-second electronic transactions.

Sunoco is a leading transportation fuel provider, with operations located primarily in the East Coast and Midwest regions of the United States. The Philadelphia-based company sells transportation fuels through more than 4,900 branded retail locations in 24 states. APlus convenience stores are operated by the company or independent dealers in more than 600 retail locations. The retail network in the Northeast is principally supplied by Sunoco-owned refineries with a combined crude oil processing capacity of 505,000 barrels per day. Sunoco is also the general partner and has a 34% interest in Sunoco Logistics Partners LP, a publicly traded master limited partnership that owns and operates 7,900 miles of refined product and crude oil pipelines and approximately 40 active product terminals.