SANTA MONICA, Calif. -- In-pump television is like HBO in hotels--once a premium offer at high-end resorts, all hotels would follow suit, according to the CEO of an in-pump television company.
While announcing a partnership between his company and Fox News Channel, Matthew Stoudt, CEO of the Santa Monica, Calif.-based Outcast Media Inc., told CSP Daily News that HBO eventually had a ripple effect among hotel chains. "Other hotels were saying, 'If that guy has it, and I want a modern-looking experience, then I need to follow suit," he said. "As the retail leaders get it, smaller players will want to incorporate those better practices."
Talking to the inevitability of mobile payment, Stoudt said in-pump TV will augment what the retailer communicates to customers via cell phones. "They're going to work hand in hand," Stoudt said. "While the customer is on the phone, the screen in the pump is a reminder of the different options in the store. It reinforces the message and becomes additive."
The company also announced its partnership with Fox News Channel, a New York-based cable-news network, to deliver daily news updates to customers as they fuel up. Outcast will deliver Fox News Channel content to more than 13,000 screens nationwide, including pumps from their dispenser partner, Greensboro, N.C.-based Gilbarco Veeder-Root.
"This exclusive partnership with the top-rated Fox News Channel enhances the programming for our 26 million drivers who spend 13% more time on the road than the average adult and find it increasingly difficult to stay up to speed with current events," Nathan Gill, chief revenue officer for Outcast, said in a statement. "To help ensure a superior programming experience, the Outcast network receives daily updates from Fox so our viewers can stay informed with fresh and timely information."
Fox News Channel has been a highly rated channel in basic cable for 10 years. In addition to Fox content, Outcast also recently announced the addition of the NFL Network, Culver City, Calif., to the programming lineup, which features NFL game highlights and Thursday Night Football information.
Outcast is a digital-media company that consists of the two channels, PumpTop TV and the Health Club Media Network. Each month, advertisers reach a Nielsen-measured combined audience of more than 68 million at health clubs and gas stations in 130 markets. The company is privately held and based in Santa Monica, Calif.
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