The agreement between GoGo Cast and Tri Star calls for installation of Go-Screen's digital displays in the majority of its locations by the end of third-quarter 2010.
GoGo Cast's Go-Screen's will provide Tri-Star customers with [image-nocss] content while delivering customer and location data. The digital displays reach a captive in-store audience conveying the messages at the right time to help influence buying decisions directly at the point of purchase.
Tri-Star customers will see content that enhances the store experience and helps them make smart purchasing decisions and have a greater awareness of sale prices and special promotions. Vendors will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising.
"GoGo Cast's digital merchandising program reaches far beyond anything we have seen in this space," said Steven Hostetter CEO at Nashville, Tenn.-based Tri Star. "We look forward to increasing our customers shopping experience and building greater customer loyalty for all our vendors' brands."
David Paolo, president and CEO of Cranston, R.I.-based GoGo Cast, said, "Our networks ability to deliver real-time, dynamic content makes GoGo Cast the venue of choice for retailers and brands alike to reach a critical mass of qualified buyers."
GoGo Cast is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast's content network and commercial grade digital screens; advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
Tri Star Energy distributes petroleum products in middle Tennessee and operates retail gasoline outlets and c-stores, including the Daily's and Daily's Express stores, in Tennessee and Kentucky.
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