United Dairy Farmers Scoops Up Analytics

Licenses APT’s Test & Learn, Market Basket Analyzer software

united dairy farmers

CINCINNATI -- United Dairy Farmers (UDF), a regional convenience retailer that operates nearly 200 stores throughout Ohio, Kentucky and Indiana, has licensed APT’s Test & Learn for Sites, Test & Learn for Customers and Market Basket Analyzer software.

UDF joins many leading convenience retailers—including Maverik, Shell, Sunoco, Thorntons, and Wawa—in using APT’s cloud-based software to improve their data-driven decision-making.

During the initial pilot engagement with APT, UDF used APT’s software suite to enhance its marketing initiatives, loyalty program, labor model and fuel strategy to enhance the customer experience and improve financial performance.

“APT’s software has accelerated the innovation process at UDF by enabling us to run more in-market tests with less cost across our nearly 200 locations,” said David Lindner, head of retail at UDF. “We have used APT’s Test & Learn for Sites software to design and analyze a number of tests, including understanding the incremental impact of our loyalty program, window signage, adjusting our fuel pricing strategy and more.”

UDF has also decided to license APT Market Basket Analyzer, software that puts basket-level insights in the hands of decision-makers. Using transaction-level data, APT Market Basket Analyzer produces a variety of insights to help target marketing and merchandising initiatives.

“Transaction log data contains so many valuable insights, but it can be difficult to access them without the right tools. APT Market Basket Analyzer gave our team the ability to rapidly organize and mine our t-log data to understand which items are high value, what customers purchase with popular items, and more. With these insights, we can make smarter merchandising and marketing decisions that ultimately move the needle on profits,” said Lindner.

Washington-based APT is a leading cloud-based analytics software company that enables organizations to measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Its Test & Learn software uses algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. It also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection.

UDF is a Cincinnati based, privately owned manufacturer, wholesaler and retailer of ice cream and milk. Its nearly 200 company-owned and -operated convenience stores, located throughout Ohio, northern Kentucky and in southeast Indiana, all sell hand-dipped cones, sundaes and shakes along with milk and a variety of food and convenience items. It also sells gasoline at most locations.

Part of CSP's 2015 Convenience Top 101 retailers