GRAND FORKS, N.D. -- Valley Dairy, an independent convenience store chain that has been serving the Grand Forks, N.D., area for nearly 50 years, has announced the launch of its new mobile app in partnership with GasBuddy OpenStore.
Customers can download the free Valley Dairy app for Android or iOS devices to access information on nearby locations, amenities, hours of operation and gas prices; to receive exclusive deals and promotions; play games and more.
The Valley Dairy app features a digital Coffee Club that allows customers to track their coffee purchases and receive a free coffee for every six that they purchase.
“Valley Dairy is looking forward to taking the next step in the world of technology with our new app,” said Monica Musich, president of Valdak Corp, the c-store chain’s Grand Forks-based parent company. “It is great to have the capability as a small company to offer our customers a high quality and professional app.”
GasBuddy OpenStore allows retailers to monitor and analyze customer actions in the app, in order to learn more about their preferences and behaviors. This provides Valley Dairy with a competitive edge when it comes to digital marketing.
“Valley Dairy now has a way to engage with convenience store customers on a new level using their mobile app,” said Tony Chidiac, vice president of retail at GasBuddy OpenStore. “As more people are turning to their mobile devices for purchasing decisions, this will increase in-store sales and brand loyalty, while delivering a unique customer experience.”
Valdak owns and operates Valley Dairy Convenience Stores and Valley Car Washes in Grand Forks, N.D., and East Grand Forks, Minn. The convenience stores consist of nine units, seven that sell c-store items and gasoline. In addition to the core convenience store items, newsstand and tobacco products are the focus of the other two locations.
GasBuddy OpenStore is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns from one location.
Consumer gas-price app GasBuddy is based in Boston.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.