VeriFone Initiates Play at the Pump Lottery Sales in Minnesota

Solution enables lotteries, retailers to expand channels

SAN JOSE, Calif. -- A motorist has printed the first U.S. lottery ticket sale at the fuel pump at a Greater Minneapolis area convenience store and gas station, VeriFone Systems Inc. has announced. The first sale was completed Nov. 13 at the Gramsie Mart in Shoreview, Minn.

VeriFone and partner Linq3 have implemented "Play at the Pump" at nine locations under the auspices of the Minnesota State Lottery.

(See Related Content below for previous CSP Daily News coverage).

At gasoline pumps equipped with VeriFone's payment-enabled media solution, PAYMEDIA, consumers can buy quick-pick numbers for Powerball and Mega Millions drawings using debit-card payments at the same time they fill up their tanks.

"We believe that Play at the Pump allows us to easily expand the distribution of lottery products and make the purchase of a ticket more convenient," said Ed Van Petten, executive director of the Minnesota State Lottery. "This delivery method reaches a casual player who may want the convenience of making a lottery purchase while at these locations. It is a means for the Minnesota State Lottery to generate additional revenue for the state and its important beneficiaries. It will also provide additional revenue and media elements to help lottery retailers grow their business."

PAYMEDIA for Secure PumpPAY delivers dynamic video and audio that informs and entertains consumers--including promotions on lottery jackpots--while ensuring secure, PCI- and EMV-compliant payments. Consumers are age-verified and enrolled in a quick process at the pump, which enables them to make debit card purchases of tickets whenever they pull up to a participating location. Winnings under $600 are automatically deposited to the debit card-linked account and consumers can check purchases on the web and sign up for mobile text notifications.

"Many consumers forget to play the lottery or just simply don't have the time to make an extra stop, so VeriFone's media solution makes it easy for them to play," said Jennifer Miles, executive vice president of VeriFone North America.

VeriFone's payment-enabled solutions for gasoline pumps, taxis and other point-of-sale (POS) locations represent an opportunity for lotteries to expand sales channels in new and innovative ways. Linq3 has forged secured payments processing integration with many of the nation's leading payments and ATM processors, creating a nationwide network to securely process lottery transactions.

"Linq3 enables lotteries to efficiently reach a greater market as well as generate more sales and more revenue for their designated beneficiaries," said Daniel Cage, CEO of New York City-based Linq3. "Working with VeriFone we're making it easier for consumers to play their favorite games during shopping transactions."

VeriFone, San Jose, Calif., is a leader in secure electronic payment solutions. It provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets.