SAN JOSE, Calif. -- Point-of-sale (POS) solution manufacturer Verifone has launched a new cloud-based POS solution for small- and medium-sized businesses including convenience stores.
Making the announcement during the Electronic Transaction Association's (ETA) Transact show in San Francisco, Verifone officials said its Cloud POS will enable independent sales organizations (ISOs) and acquirers to meet the needs of their merchants with an Android-based cloud POS system for tablets and smart phones.
The solution offers the following:
- A turnkey, integrated hardware and software solution.
- Open architecture for developers to create customizable and scalable applications for merchants of all sizes.
- Value-added services, as well as future integration capabilities with third-party value added service providers, so that merchants can deploy digital offers, loyalty and coupons.
- Reporting capabilities that provide merchants with enhanced insight into their business.
Additionally, the Android-based system enables remote management not available in iOS platforms as well as cloud-based storage for secure access to data.
"[These smaller businesses] need more than a payment solution, but until recently it was difficult to provide enterprise level capability to a small business," said Thad Peterson, senior analyst for Aite Group, Boston. "Solutions like Verifone Cloud POS solve that problem, and when connected to a tablet based terminal, it provides a combination of functionality and portability that will meet the needs of a variety of different categories."
The company also announced other news involving product availability and new partnerships:
- Verifone's payment-as-a-service (PaaS) offer in North America is now available to small- and medium-sized businesses in the United States through its network of ISO and acquirer partners. It was previously offered only to larger retailers. Verifone's service bundles hardware, software, gateway and support into a single integrated solution that is built on Verifone's secure commerce architecture (SCA) and can be customized by ISOs and acquirers.
- TransFirst, a Hauppauge, N.Y.-based provider of transaction processing services and payment-enabling technologies, has certified Verifone's SCA, which enables TransFirst and its merchants, financial institutions and ISOs to connect Verifone's Europay MasterCard Visa (EMV) and near-field communication (NFC)-enabled payment terminal and personal identification number (PIN) pad directly to TransFirst's web-based payment processing platform called, "Transaction Express."
- Verifone and Heartland Payment Systems, Princeton, N.J., have announced a strategic alliance and key initiatives aimed at providing merchants with enhanced security and EMV-ready payment processing. Heartland will immediately make available Verifone's EMV and NFC-enabled VX 520 payment terminal and VX 805 PIN pad with Heartland Secure E3 end-to-end encryption and tokenization. This offering will provide merchants with payment security as well as an easy migration to EMV as the mandated liability shift approaches.
San Jose, Calif.-based Verifone connects 27 million payment devices to the cloud—merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. The company has clients and partners in more than 150 countries, including well-known retail brands, financial institutions and payment providers.
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