Vintners Selects PriceAdvantage SMART Fuel Pricing

Implementing solution in its California stores this summer

FREMONT, Calif. -- Vintners Distributors Inc., a branded fuels retailer operating throughout the San Francisco Bay area, has chosen PriceAdvantage SMART Fuel Pricing, a patented fuel price management solution, for its stores in California. It will implement PriceAdvantage chain wide this summer as a replacement of its existing fuel pricing tool.

Vintners will be using PriceAdvantage Enterprise as a hosted solution reaping the benefits of an online tool accessible through a secured network without additional upfront hardware requirements. PriceAdvantage will give them full integration to both Gilbarco Passport and VeriFone Sapphire point-of-sale (POS) systems providing a "full-circle" automation with price confirmation feedback to ensure prices are synchronized at the POS, pumps and signs.

"With our existing third-party solution going away, we needed to look for a fuel pricing solution that met our business needs, future strategy and growth as well as a relationship with an organization that offered a business partnership. We are thrilled that PriceAdvantage met all of our needs. Our store managers and HQ can now be efficient, accurate and timely with fuel pricing decisions. We are eager to have PriceAdvantage implemented in all our stores in just a matter of weeks," said Nick Goyal, CEO of Fremont, Calif.-based Vintners Distributors.

"PriceAdvantage continues to build partnerships with companies like Vintners with the strength of PriceAdvantage SMART Fuel Pricing," said Chip Stadjuhar, CEO of Colorado Springs, Colo.-based Skyline Products. "PriceAdvantage will help Vintners swiftly evaluate the competitive landscape, costs and margins in order to make quick, informed pricing decisions at any level--store, region or enterprise."

PriceAdvantage SMART Fuel Pricing, a patented technology, is a highly specialized retail fuel pricing solution for the convenience store industry. It automates the entire fuel pricing process from collection of competitive surveys, to analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback, creating a streamlined closed-loop fuel pricing process. PriceAdvantage is a division of Skyline Products, a leading provider of fuel price management solutions.