Technology/Services

Volta Advantage

Volta Oil chooses PriceAdvantage for fuel-price management provider

PLYMOUTH, Mass. -- Volta Oil, a 16-store Northeastern chain, has picked PriceAdvantage, a division of Skyline Products Inc., to automate fuel pricing for its company-owned stores on the East Coast.

Volta Oil is using three key features of PriceAdvantage, including automatic import of its enterprise supplier's volume sales, real-time competitive survey collection and the one-click price change from headquarters to store point-of-sale (POS) and fuel pumps, according to Peter Garrett, president of Volta Oil.

"PriceAdvantage offered all the features and functions we needed to take control of our fuel pricing by improving our processes with greater efficiency. We no longer have to comb through spreadsheets of information to analyze our next pricing move; everything is easily accessible in PriceAdvantage," said Garrett.

"We're confident that PriceAdvantage will quickly and accurately provide Volta Oil with the strategic and tactical tools to maximize their overall fuel profitability," said Aaron McHugh, head of the PriceAdvantage division.

PriceAdvantage is a retail fuel-pricing solution designed to increase the efficiency and effectiveness of a retailer's pricing process, the solutions company said. The product provides automation for the entire fuel-pricing process, from collection of competitive surveys, to efficient and detailed analysis for best-price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from the centralized headquarters location with one click makes the solution unique, the company said.

Colorado Springs, Colo.-based PriceAdvantage is a provider of fuel-price management solutions to the c-store industry. Skyline Products is a developer, manufacturer and provider of fuel pricing and central-control software, electronic price displays and dynamic-message signs to the fuels, transportation and government vertical segments in North America.

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