Wawa Deploys Digital Signage Across 600 Stores

Using ADFLOW displays to enhance foodservice-area redesign

BURLINGTON, Ont. -- Wawa Inc. has incorporated digital signage into more than 600 convenience stores. In the fall of 2011, following a successful 25-store pilot, Wawa selected ADFLOW Networks Inc. to power its digital marketing network as part of a redesigned foodservice area that features a fresh and appetizing new look.

[For more about Wawa, see the exclusive cover story in the September issue of CSP magazine, as well as Related Content below.]

"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go," said Howard Stoeckel, CEO of Wawa.

Wawa is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.

"The feedback from customers and store associates was extremely positive after our initial rollout," said Steve Gamble, manager of marketing services for Wawa. "With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with."

Established in 2000 and a pioneer in the digital signage industry, Burlington, Ont.-based ADFLOW provides solutions including the development, deployment and management of passive and interactive digital media networks. All of ADFLOW's digital signage networks are powered by ADFLOW's patented dynamic messaging system.

Wawa, with headquarters in Wawa, Pa, has more than 600 convenience stores (300 offering gasoline) located in Pennsylvania, New Jersey, Delaware, Maryland and Virginia and Florida. The stores offer a large fresh foodservice selection, including Wawa brands such as built-to-order hoagies, freshly-brewed coffee, hot breakfast sandwiches, built-to-order specialty beverages, and an assortment of soups, sides and snacks.