Wawa Expands APT Relationship

Deal designed to optimize convenience store retailer's merchandising strategy

Applied Predictive Technologies (APT)

WAWA, Pa. -- Wawa Inc. has licensed Applied Predictive Technologies' (APT) Merchandise Optimization software, adding to the retailer's current long-term licenses for APT's Test & Learn management system and Market Basket Analyzer. Wawa will leverage Merchandise Optimization to maximize profitability of space and merchandise assortment plans, assess the impact of each merchandising change and fine-tune merchandising strategy across more than 600 locations.

"Licensing APT's Merchandise Optimization has enabled us to drive significant margin increases by reallocating our space in numerous categories, and to rapidly transition from analysis into implementation. By rolling out the optimal merchandising strategy on a store-by-store basis, we are able to capture significant additional value across our network," said David Prevost, director of space planning and merchandising at Wawa.

"APT is excited to expand our relationship with Wawa to include Merchandise Optimization," said APT president and COO Patrick O'Reilly. "We look forward to helping them realize the highest returns from their merchandising strategy through data-driven decisions."

Washington, D.C.-based APT is a major cloud-based predictive analytics software company. APT's Test & Learn software helps companies harness their "Big Data" to accurately measure the profit impact of pricing, marketing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize return on investment.

Wawa Inc., a privately held company with headquarters in Wawa, Pa., operates more than 570 convenience stores, most of them open 24 hours a day, 365 days a year, in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida. Wawa employs more than 16,000 individuals and offers more than 400 million customers, offering coffee, built-to-order sandwiches and a line of Wawa brand dairy, juice and tea products.