Technology/Services

Western Refining Retail, Outsite Extend Partnership

Three more years for loyalty program

EL PASO, Texas -- Western Refining Retail has extended its partnership with Outsite Networks to provide Outsite Networks loyalty solutions for a minimum of three more years. Western Refining Retail offers their Express Rewards loyalty program at more than 150 convenience stores and gas stations throughout New Mexico, Arizona and Colorado.

Consumers can earn points and redeem rewards at any of the Western Refining Retail family of brands including Giant, Mustang, Thriftway, Sundial and Western Express.

"Outsite Networks is a vital part of our planned marketing growth," [image-nocss] said Mike Polo, director of marketing at Western Refining Retail. "Outsite Networks continues to provide us leading edge and easy-to-use technology that makes our advanced loyalty initiatives possible. The new social media apps and targeted, vendor-sponsored coupons provide outstanding value to our loyalty members and set us apart in the market."

Chuck Mooring, vice president of Outsite Networks Client Services, added, "We are thrilled to continue working with Western Refining Retail and their Express Rewards loyalty program. They have a robust program that creatively leverages the loyalty system's full capabilities."

Western Refining Inc. is an independent refining and marketing company headquartered in El Paso, Texas. It operates refineries in El Paso, and Gallup, N.M. Western's asset portfolio also includes refined products terminals in Albuquerque and Bloomfield, N.M., and Yorktown, Va.; retail gas stations and c-stores in Arizona, Colorado and New Mexico; a fleet of crude oil and finished product truck transports; and wholesale petroleum products operations in Arizona, California, Colorado, Nevada, New Mexico, Texas and Utah.

Western Refining Retail owns and operates approximately 150 c-stores and gas stations located in New Mexico, Arizona and Colorado. The company markets under its own brands of Giant, Mustang and Sundial. A number of locations feature the brands of other oil companies and license Western branded fuel to other retail stores.

Norfolk, Va.-based Outsite Networks is a leading c-store loyalty provider, with millions of members, a database of more than two billion transactions and hundreds of convenience retail operations as loyalty partners at thousands of locations.

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