ENCINITAS, Calif. -- On Friday, Nov. 10, Mayor Catherine Blakespear of Encinitas, Calif., was convinced and excited that the second location of budding brand extension Amazon Go—considered by some the next generation of convenience stores—was set to open in her city in 2018. Less than 12 hours later, she and the city learned it was not.
Blakespear told the local Del Mar Times newspaper that morning that the high-tech convenience store would be “ideal for downtown Encinitas,” saying she was “thrilled” when she saw the video explaining how the technology behind the smart c-store works.
The announcement included a website adorned with Amazon branding proclaiming that the second location would open at the site of a former Whole Foods Market in downtown Encinitas. But by the end of the day, Amazon made it clear that the mayor and the rest of the city had been duped.
“This website is not affiliated with Amazon and the information it presents is inaccurate,” an Amazon spokesperson told CSP Daily News. The Del Mar Times received the same response from Amazon and quickly updated its story, while the website has shut down.
Click through for a look at the apparent retail scam and an update on Amazon Go …