NORTH GROSVENORDALE, Conn. -- Xtra Mart has created a partnership with GoGo Cast Inc., a global leader in dynamic digital out-of-home (DOOH) media networks, for the use of GoGo Cast's high-definition Go-Screen's in 150 Xtra Mart convenience stores throughout Maine, New Hampshire, Rhode Island, Massachusetts, Connecticut, New York, Pennsylvania and Maryland.
GoGo Cast's digital sign and advertising solution will aid Xtra Mart c-stores and others like them in engaging customers with significant and useful information. Xtra Mart will use GoGo Cast's exclusive customer and location data to [image-nocss] create streaming content that is tailored for each of its locations.
This solution gives Xtra Mart and its suppliers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point of purchase. Based on several c-store installations, Xtra Mart is expected to see a significant increase in sales for products advertised on the screens, GoGo Cast said.
For shoppers, the content not only enhances the store experience by supplying weather, traffic and local news, but also helps them make smart purchasing decisions and be aware of sale prices and special promotions, the company added. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Content is delivered through GoGo Cast's Go-Screen's in key store locations within each store.
"We've looked into digital signage in the past, but we were unable to find the technology that would supply meaningful and informative content to our customers while giving our vendors the opportunity to communicate directly with the consumers of their products," said Rob Corona, director of purchasing at Xtra Mart. He added that the "program will not only enhance our customer's shopping experience, it will also build our customer loyalty and brand awareness."
The agreement between Cranston, R.I.-based GoGo Cast and Xtra Mart calls for installation of Go-Screen's digital displays in all 150 company-operated c-stores by the end of the second quarter of 2011.
"GoGo Cast is excited to launch a new and exclusive in-store program for Xtra Mart and their vendors," said David Paolo, president and CEO of GoGO Cast. "Having the ability to provide this narrowcasting tool to convenience stores like Xtra Mart, has really proven to be a valuable asset for retailers and brands alike for its effectiveness in reaching a critical mass of qualified buyers."
GoGo Cast is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast's content network and commercial-grade digital screens, advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
Xtra Mart, North Grosvenordale, Conn., sells gasoline and grocery items and is committed to continually adding new services such as car washes, its own deli counters and in-store cafes with its own line of coffee.
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