Buchanan Energy’s competitive advantage is its large selection of foodservice combined with a customer focus at its Bucky's stores.
This is a family-owned and -operated chain of c-stores and gas stations in the Midwest. In addition to the c-stores, the company has a wholesale fuel supply and transport division. Stores cater to the on-the-go consumers by offering a large selection of grab-and-go and ready-to-heat foods that are conveniently packaged for handheld and travel consumption. The chain's target demographic is primarily the female shopper ages 18–35, though the male shopper still remains a marketing consideration.
Source: Convenience Digital Resource Library, Technomic