Chevron Corp. is one of the few U.S. oil companies still committed to having a direct-operated retail network. Chevron-branded products are sold in more than 8,000 retail locations in the United States, and the major oil supplies more than 2,500 service stations in southern and eastern states with Texaco-branded fuel.
Despite the number of U.S. locations flying the Chevron and Texaco flags, Chevron's "controllable" retail network—meaning those stores that adhere to procedures created by the corporate operations and category-management teams—comprises 803 company-owned and franchised Chevron ExtraMile stores. The "noncontrollable" locations in the network include independent distributors and dealers selling Chevron or Texaco gasoline, but Chevron has no direct affiliation with the convenience-store offer at those locations. Of the locations the company owns and operates, most have an ExtraMile store.
One of the latest milestones from Chevron Corp. was the launch of its new loyalty program, ExtraMile Extras Rewards Program, in early 2017. Each time a member makes a qualifying purchase, he or she earns one "Shield." After earning five Shields, the customer gets a free Extra, such as a free coffee, snack or fountain drink.
Source: Convenience Digital Resource Library, Technomic
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