Dash In

Dash In is one of four affiliates of the Wills Group and has been a leader locally in the redevelopment of facilities, franchise development and training, and convenience-store innovation. The Dash In stores operate in one of the toughest markets in the industry, led by Sheetz and Wawa, and including 7-Eleven, Farm Stores, High’s Dairy, Fas Mart, Miller Oil and Crown. That means, generally speaking, that fuel margins are thin, cigarette sales are even thinner and demand for quality is high.

There are 65 Dash In locations throughout Maryland, Virginia and Delaware. The majority of stores are in Maryland, with 15 in Delaware and eight in Virginia. The company operates one site and the rest are franchises.

Foodservice is a focal point for Dash In stores. Newest stores offer self-serve grill bars with breakfast sausages, bratwursts and hot dogs. Made-to-order sandwiches also are available. Dash In defines convenience as all about speedy service, value and quality products. The chain continues to target the female shopper, emphasizing an open layout, cleanliness and bright lighting. About half of the stores are full-size c-stores, and the rest are canopy-kiosk style outlets.

The chain’s 66^th site is scheduled to open in late winter 2016.

Headquarters:	La Plata, Maryland
No. of Stores:	65
Average Store Size:	2,500-4,000 sq. ft.
Rank:	96
States of Operation:	Delaware, Maryland, Virginia
Website:	http://www.dashinfs.com

Dash In's new Village convenience-store locations are some of our biggest stores, with a footprint ranging from 2,800 to 5,600 square feet.

Customers can order chef-inspired Craveable sandwiches at the store’s colorful touch-screen kiosks.

Freshly made grab-and-go items await customers.

F’real milkshakes, ICEE flavors and the fountain offer dozens of beverage options.

The Sandwich Bar’s deli-style open-kitchen format offers a glimpse into the creation of customers’ orders.

Dash In’s gourmet coffee includes beans from farms with sustainable practices.

With its precision roasts and flavored creamers, the coffee island gives a boost to drivers starting their day or heading out on a long trip.

The Gourmet Grill Bar features an assortment of breads, sausages, all-beef hot dogs, toppings and sauces.

The open, airy layout of the store, created by employing sales pods instead of aisles, gives the store the feel of a market.

Digital display monitors keep offers and promotions in front of customers to maximize their experience.