Jaco Oil Co.

Jaco Oil Co. owns 54 convenience stores branded as Fastrip Food Stores in California and Arizona. Most are leased to independent operators. Fastrip's competitive advantage is that it accepts pesos as well as dollars, and all employees speak Spanish. Stores are generally large, averaging 3,500 square feet and ranging from 2,700 to 4,800 square feet.

Foodservice is not a focus for Fastrip; instead, stores focus on take-home grocery items. Full-size grocery items available include gallons of milk, boxes of cereal, bread, bacon, sugar, salt, flour, canned goods and fresh-food items. Jaco has been expanding its selection of fresh produce, adding apples, oranges, berries and lettuce. Frozen items stocked include pizza, prepared meals and snack items.

The target customers are males and females 18 to 50 years old; about 40% of customers are Hispanic.

Source: Convenience Digital Resource Library, Technomic