RaceTrac Petroleum’s corporate tagline is “Making people’s lives simpler and more enjoyable.” The company operates stores under the RaceTrac brand, with most featuring 20 to 24 fueling positions and a more than 4,000-square-foot convenience store. The company also licenses dealer-operated stores called RaceWay.
A hallmark of RaceTrac’s innovation in recent years is the “RT6K,” a 6,000-square-foot floor plan that features 360-degree brick walls, 10 Swirl World Yogurt flavors with 40-plus toppings, outdoor and indoor seating and free Wi-Fi. The new models also feature an expanded food, beverage and coffee selection.
A key feature of the RT6K model is more back-room space with adjacencies to allow for storage and space in which to move around. Checkout is in the center, making it easier for associates to move and be readily available to serve customers.
A big move in 2016 was the brand’s focus on Florida. RaceTrac opened 24 new stores in Florida last year, which put the retailer’s total store count in the state at 207. These stores make up nearly half of RaceTrac’s entire network, which spans Georgia, Florida, Louisiana and Texas. RaceTrac plans to open nearly 50 more stores in Florida in the next two years.
Source: Convenience Digital Resource Library, Technomic
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