The company's competitive advantage is its reputation for low prices. Its We Got It!, United Mart and My Goods Market stores are known to have the best pricing on gas, tobacco and energy drinks. While United Pacific is an independent owner, supplier and operator of gas stations and convenience stores in the Western United States, the company is a portfolio business of Fortress Investment Group LLC, New York, a diversified global investment management firm. With a presence on Facebook, United is using the social-media outlet to reach new customers, showing photos and location information, as well as highlighting products that are on promotion. It also advertises through its vendor community, mostly via the radio and for events such as new store openings. Social-media marketing enables the chain to be more aggressive with its signage, especially at the point of purchase, to communicate offers.
Source: Convenience Digital Resource Library, Technomic
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