Stat Attack: 61%
Amount of foodservice consumers ages 18 to 34 who say they purchase prepared foods from c-stores at least once per month
If there’s still any doubt about the growing importance of foodservice in the c-store space, here’s an eye-opening stat from Technomic’s 2016 Takeout & Off-Premise Consumer Trend Report: Nearly two out of three people on the hunt for carryout food and drink buy prepared foods from convenience stores at least occasionally.
Arguably more important is the broad and multilayered customer base it represents, from the youngest adults in the up-and-coming Gen Z cluster to the oldest end of the massive millennial generation.
This group of 18- to 34-year-olds is most likely to stop in a c-store for a snack or meal, and they’re also most likely to say c-store foodservice is on par with restaurants. To keep capturing the attention of this coveted base, c-store menus can use high-impact limited-time-only (LTO) offers and mashups to draw in the youngest customers, while pushing variety, quality and health for adults on the older end of the spectrum.