25% - Drop in full-calorie soda sales in the United States in the past 20 years
59% - Amount of consumers ages 18-34 who are satisfied with fountain-beverage offerings at c-stores, compared to 71% of older consumers
6 in 10 - Portion of U.S. adults who say they try to avoid soda, regular or diet
68% - Amount of college students who prefer to drink water with dinner
4 billion - Decline in orders of soda and milk in the past decade
5% - Percentage of foodservice directors who expect carbonated soft drinks to grow on menus in the next year or two
Sources: Technomic; The New York Times; The NPD Group; Gallup; FoodService Director
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