Beverages: Alcohol 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

Article Preview: 

Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

Total c-store beer sales hit the brakes in 2013, with the largest segment—domestic premium—off 1.1%, with case sales down 2%, according to IRI. Many of the smaller segments, however, enjoyed big sales gains. Imports, domestic superpremium, progressive adult beverages and craft all picked up ground.

Cider, while a still relatively small segment in c-stores, continues to add to its gains from the previous year to hit more than $44 million in sales.

In the rest of the alcohol aisle, spirits kept up its unit-sales growth pace from the previous year—up more than 11%—while wine also gained by double-digit percentages.

Beer        
  C-store sales
($ millions)
PCYA Case sales
(millions)
PCYA
Domestic premium $8,314.0 -1.1% 391.0 -2.0%
Domestic subpremium $3,333.0 -5.1% 210.4 -6.7%
Import $1,929.3 8.0% 65.4 5.7%
Domestic superpremium $1,230.9 6.6% 44.0 3.3%
Progressive adult beverages $964.8 26.0% 28.5 22.9%
Craft $446.7 24.6% 12.0 20.7%
Domestic malt liquor $395.4 -5.8% 22.5 -6.6%
Cider $44.1 203.2% 1.2 200.8%
Nonalcohol $9.1 -2.4% 0.4 -4.7%
Total beer $16,667.8 1.5% 775.4 -1.5%
Spirits        
  C-store sales
($ millions)
PCYA Volume sales
(millions)
PCYA
  $661.7 5.1% 108.2 11.2%
Wine        
Table $674.6 20.8% 8.1 17.0%
Sparkling wine/champagne $31.0 19.8% 0.3 18.6%

Source: IRI


Latest Quarter: C-Store Beer

C-store sales, 13 weeks ending Dec. 29, 2013

In the last quarter of 2013, beer dollar sales rose more than 4% as case sales inched up 1.6%.

UPC C-store sales
($ millions)
PCYA Case sales
(millions)
PCYA
Bud Light
(12 12-oz. cans)
$158.8 5.8% 7.0 4.8%
Bud Light
(18 12-oz. cans)
$143.7 1.6% 7.1 0.1%
Bud Light
(12 11-12-oz. bottles)
$85.0 -12.2% 3.7 -14.0%
Bud Light
(24 12-oz. cans)
$71.6 4.4% 3.8 3.4%
Corona Extra
(12 11-12-oz. bottles)
$67.2 13.0% 2.2 10.7%
Coors Light
(18 12-oz. cans)
$60.5 1.5% 3.0 -1.3%
Bud Light
(6 11-12-oz. bottles)
$58.5 -5.7% 2.1 -8.3%
Bud Light
(6 16-oz. cans)
$56.5 1.3% 2.6 -2.7%
Coors Light
(12 12-oz. cans)
$55.3 5.4% 2.4 3.2%
Bud Light
(25-oz. can)
$52.4 NA 2.3 NA
Total
(including UPCs not shown)
$4,057.3 4.4% 186.3 1.6%

Source: IRI


Beer Market Share by Type

C-store sales, 52 weeks ending Dec. 29, 2013

According to IRI, domestic premium’s share of total c-store beersales—including cider—fell under 50% in 2013, with imports, craft and superpremium picking off points.

Type Dollar share Point change
Domestic premium 49.9% -1.3
Domestic subpremium 20.0% -1.4
Import 11.6% 0.7
Domestic superpremium 7.3% 0.4
Progressive adult beverages 5.7% 1.1
Craft 2.7% 0.5
Domestic malt liquor 2.4% -0.2
Cider 0.3% 0.2
Nonalcohol 0.1% 0.0

Source: IRI

Pages

Click here to download full article