Beverages: Carbonated Soft Drinks 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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CSD Package-Size Trends

C-store sales, 52 weeks ending Jan. 25, 2014

With nearly 36% of c-store CSD volume sales, the single-serve 20- to 21-ounce package size also saw a 2.2% gain in the 52 weeks ending Jan. 25, according to Nielsen.

Package size Volume sales
(millions)
PCYA
20- and 21-oz. 196.1 2.2%
2-liter 125.1 -7.5%
12-pack, 12-oz. cans 93.8 -11.7%
1-liter 50.2 -5.2%
6-pack, 12-oz. cans 12.2 0.4%
All other 70.1 3.4%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.


CSD Price Trends

C-store sales, 52 weeks ending Jan. 25, 2014

The average price for a case of 20- to 21-ounce CSD bottles rose four-tenths of a cent in the 52 weeks ending Jan. 25, according to Nielsen.

Package type Average price
(per 288-oz. case)
Price increase
20-21-oz. bottles $21.53 0.4 cents
12-pack, 12-oz. cans $8.84 0.2 cents
2-liter $7.47 0.2 cents

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.


Customer in Focus

Males ages 18 to 34 are most likely to buy regular and low- or mid-calorie CSDs, according to research by Mintel. A survey of soda shoppers found that 47% in this age group had purchased a low- or mid-calorie CSD, with 83% purchasing a regular soft drink. Males ages 35 to 54 were the most likely to report buying a diet CSD.

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