Beverages: Carbonated Soft Drinks 2014
CSD Package-Size Trends
C-store sales, 52 weeks ending Jan. 25, 2014
With nearly 36% of c-store CSD volume sales, the single-serve 20- to 21-ounce package size also saw a 2.2% gain in the 52 weeks ending Jan. 25, according to Nielsen.
| Package size | Volume sales (millions) |
PCYA |
| 20- and 21-oz. | 196.1 | 2.2% |
| 2-liter | 125.1 | -7.5% |
| 12-pack, 12-oz. cans | 93.8 | -11.7% |
| 1-liter | 50.2 | -5.2% |
| 6-pack, 12-oz. cans | 12.2 | 0.4% |
| All other | 70.1 | 3.4% |
Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.
CSD Price Trends
C-store sales, 52 weeks ending Jan. 25, 2014
The average price for a case of 20- to 21-ounce CSD bottles rose four-tenths of a cent in the 52 weeks ending Jan. 25, according to Nielsen.
| Package type | Average price (per 288-oz. case) |
Price increase |
| 20-21-oz. bottles | $21.53 | 0.4 cents |
| 12-pack, 12-oz. cans | $8.84 | 0.2 cents |
| 2-liter | $7.47 | 0.2 cents |
Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.
Customer in Focus
Males ages 18 to 34 are most likely to buy regular and low- or mid-calorie CSDs, according to research by Mintel. A survey of soda shoppers found that 47% in this age group had purchased a low- or mid-calorie CSD, with 83% purchasing a regular soft drink. Males ages 35 to 54 were the most likely to report buying a diet CSD.
