Beverages: Carbonated Soft Drinks 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Where the Gains Are

C-store sales, 52 weeks ending Jan. 25, 2014

C-store volume sales of carbonated soft drinks (CSD) fell more than 3% in the 52 weeks ending Jan. 25, 2014, with dollars up 1.1%, according to The Nielsen Co. Both regular and diet CSDs lost ground. For non-cola CSDs, volume sales were off nearly 2%. According to IRI, c-store sales of CSDs fell 2.8% to reach $8.6 billion, with unit sales down 3.9%.

Carbonated Soft Drinks        
CSD type Dollar sales
($ millions)
PCYA Volume sales
(millions)
PCYA
Regular CSDs $6,267.4 3.1% 425.2 -1.7%
Diet CSDs $1,917.7 -5.1% 122.3 -8.6%
Total CSDs $8,185.2 1.1% 547.6 -3.3%
Non-Cola Carbonated Soft Drinks        
CSD type Dollar sales
($ millions)
PCYA Volume sales
(millions)
PCYA
Regular $3,843.4 3.6% 251.0 -1.2%
Diet $754.5 -3.2% 45.4 -5.6%
Total CSD flavored $4,598.0 2.4% 296.4 -1.9%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.


Market Share: Nonalcohol Beverages

C-store sales, 52 weeks ending Jan. 25, 2014

CSDs contributed more than 34% of c-store sales of nonalcohol beverages in the 52 weeks ending Jan. 25, 2014, down nearly a full point from the year prior, according to Nielsen. Gaining ground: energy drinks, which supplied more than one-quarter of sales.

Subcategory Dollar share
Carbonated soft drinks 34.1%
Energy drinks 25.7%
Water 11.8%
Sport drinks 9.7%
RTD tea 5.5%
Fruit drinks 4.6%
Fruit juice 3.6%
RTD coffee 2.9%
Other 2.1%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.


Quarterly Look: CSD UPCs

C-store sales, 13 weeks ending Dec. 29, 2013

In the last quarter of 2013, c-store CSD sales fell 1.5%, although individual UPCs countered the category trend, according to IRI.

UPC C-store sales
($ millions)
PCYA Case sales
(millions)
PCYA
Mountain Dew
(20-oz.)
$159.9 -2.1% 106.5 -2.5%
Coca-Cola (20-oz.) $120.4 8.7% 77.0 8.5%
Dr Pepper (20-oz.) $85.8 4.3% 55.8 2.6%
Pepsi (20-oz.) $79.3 3.5% 52.7 3.5%
Diet Coke (20-oz.) $61.1 0.5% 39.2 1.1%
Diet Mountain Dew
(20-oz.)
$57.9 -4.8% 38.9 -5.2%
Coca-Cola
(12 12-oz. cans)
$56.9 -5.9% 12.2 -6.3%
Mountain Dew
(1-liter)
$49.6 0.7% 26.1 -0.7%
Coca-Cola (2-liter) $46.8 -1.4% 24.7 -0.6%
Sprite (20-oz.) $41.2 8.4% 26.2 8.1%
Total
(including UPCs not shown)
$2,079.6 -1.5% 1,249.2 -1.4%

Source: IRI


20-Ounce CSDs

C-store sales, 52 weeks ending Jan. 25, 2014

C-store volume sales of 20-ounce CSDs rose more than 2% in the 52 weeks ending Jan. 25, 2014, according to Nielsen.

UPC Unit sales
(millions)
PCYA
Mountain Dew 30.9 1.1%
Coca-Cola 21.5 12.6%
Dr Pepper Cherry 15.3 6.9%
Pepsi Cola 14.8 -1.5%
Diet Coke 11.0 2.5%
Total (including UPCs not shown) 196.1 2.3%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

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