Beverages: Carbonated Soft Drinks 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Regular and Diet CSDs

C-store sales, 52 weeks ending Jan. 25, 2014

While c-store sales of regular CSDs rose more than 3% in the 52 weeks ending Jan. 25, 2014, according to Nielsen, diet CSD sales slipped more than 5%.

  C-store sales
($ millions)
PCYA Volume sales
(millions)
PCYA
Regular        
Mountain Dew (20-oz.) $667.7 3.1% 445.7 1.1%
Coca-Cola (20-oz.) $479.1 14.3% 309.5 12.6%
Dr Pepper Cherry (20-oz.) $338.9 9.8% 220.2 6.9%
Pepsi-Cola (20-oz.) $325.2 0.7% 213.7 -1.5%
Coca-Cola (12 12-oz. cans) $214.4 -3.1% 47.3 -4.4%
Total
(including UPCs not shown)
$6,267.4 3.1% 3,969.2 2.7%
Diet        
Diet Coke (20-oz.) $244.6 4.4% 158.3 2.5%
Diet Mountain Dew
(20-oz.)
$220.9 0.5% 148.5 -1.3%
Diet Pepsi-Cola (20-oz.) $152.9 -1.9% 100.5 -4.0%
Diet Dr Pepper Cherry
(20-oz.)
$129.7 2.3% 84.2 -0.3%
Coca-Cola Zero (20-oz.) $81.6 10.3% 52.4 8.4%
Total
(including UPCs not shown)
$1,917.7 -5.1% 1,194.1 -6.2%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.


Cross-Category Opportunity

According to an analysis of POS data from three midsize c-store chains by Management Science Associates (MSA), CSDs ranked as the No. 4 top purchased item with e-cigarettes, and packaged beverages in general ranked as the second most popular purchase with e-cigs, after energy shots.


CSD Flavor Trends

C-store sales, 13 weeks ending Jan. 25, 2014

Most of the top-selling flavor varieties of CSDs lost volume share in the 52 weeks ending Jan. 25, 2014, according to Nielsen. The most popular flavor—cola—gave up nearly 1 point of share.

CSD type Dollar share
Regular flavors 47.0%
Regular cola 29.6%
Diet cola 14.2%
Diet flavors 9.2%
CSD flavor Volume share Point change PCYA
Cola 45.9% -0.8 -1.7%
Citrus 22.4% -0.2 -0.9%
Pepper 11.2% 0.0 0.3%
Lemon/lime 7.7% -0.2 -2.2%
Orange 3.6% 0.3 8.9%
Other 9.2% NA NA

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

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