Beverages: Fruit Juice and Fruit Drinks 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

Article Preview: 

Canned Juices and Fruit Drinks

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of canned juices and fruit drinks leapt by double-digit percentages in 2013, according to IRI, partly led by PepsiCo’s new Mountain Dew Kickstart juice-soda blend.

Brand C-store sales
($ millions)
PCYA Case sales
(millions)
PCYA
AriZona $147.5 -10.1% 147.3 -10.2%
Mountain Dew Kickstart $100.7 NA 64.4 NA
AriZona Golden Bear $16.4 75.3% 16.2 76.6%
Snapple $12.4 -23.2% 15.7 -23.3%
Jumex $8.2 59.9% 7.6 70.6%
Total
(including brands not shown)
$320.1 48.9% 277.5 31.0%

Source: IRI


Refrigerated Orange Juices

C-store sales, 52 weeks ending Dec. 29, 2013

IRI c-store figures show that the largest refrigerated-juice subcategory—orange juice—grew case sales by nearly 2% in 2013.

Brand C-store sales
($ millions)
PCYA Case sales
(millions)
PCYA
Tropicana Pure Premium $100.6 3.2% 49.3 1.3%
Simply Orange $59.3 15.3% 27.2 12.4%
Private label $13.4 -6.3% 7.7 1.4%
Prairie Farms $5.7 16.1% 3.0 14.6%
Borden $5.5 -3.9% 3.0 5.7%
Total
(including brands not shown)
$232.3 2.6% 110.7 1.7%

Source: IRI


Refrigerated Juices and Fruit Drinks

C-store sales, 52 weeks ending Dec. 29, 2013

A healthy unit sales jump of more than 12%, led by smoothies and orange juice, helped the refrigerated-juice and fruit-drink segment in 2013, according to IRI.

Brand Unit sales
(millions)
PCYA

C-store sales
($ millions)

PCYA
Tropicana Pure
Premium orange juice
49.3 1.3% $100.6 3.2%
Naked smoothies 45.2 24.9% $157.7 26.2%
Simply Orange
orange juice
27.2 12.4% $59.3 15.3%
Simply Lemonade
lemonade
18.2 -0.7% $35.9 0.5%
Naked Protein
Zone smoothies
8.7 46.9% $32.9 46.9%
Private-label
orange juice
7.7 1.4% $13.4 -6.3%
Simply Orange
blended fruit juice
5.6 26.4% $11.0 26.8%
Private-label fruit drink 5.6 9.9% $7.7 6.4%
Simply Cranberry
cranberry cocktail/drink
4.7 65.3% $9.5 67.4%
Tropicana Farmstand
blended fruit juice
4.7 21.8% $8.9 20.7%
Total
(including brands not shown)
245.6 8.4% $569.5 12.1%

Source: IRI

Pages

Click here to download full article