Beverages: Fruit Juice and Fruit Drinks 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Shelf-Stable Bottled Juices and Fruit Drinks

C-store sales, 52 weeks ending Dec. 29, 2013

After slight growth in 2012, shelf-stable juice and fruit drinks saw unit sales slip nearly 2%, according to IRI. A few brands—Minute Maid orange juice and Snapple fruit drink, among others—ran counter to the trend.

Brand Unit sales
(millions)
PCYA C-store sales
($ millions)
PCYA
Lipton Brisk fruit drink 82.5 -8.3% $90.3 -4.2%
Tum-E Yummies
fruit drink
59.4 -5.7% $60.5 -3.4%
Minute Maid
orange juice
43.5 7.2% $79.9 8.4%
Lipton Brisk lemonade 40.4 -9.6% $43.6 -6.3%
Snapple fruit drink 37.8 15.1% $54.3 16.8%
V8 tomato/
vegetable juice
31.8 -3.5% $57.6 -2.9%
Bug Juice fruit drink 30.2 -12.6% $58.0 -12.2%
PepsiCo Ocean Spray
cranberry cocktail/
juice drink
30.1 3.8% $56.9 5.2%
Minute Maid
apple juice
28.8 9.4% $53.1 10.9%
Minute Maid
lemonade
23.4 1.8% $30.5 -3.9%
Total
(including brands not shown)
892.3 -1.7% $1,398.8 -1.6%

Source: IRI


Refrigerated Smoothies

C-store sales, 52 weeks ending Dec. 29, 2013

The Naked Juice Co.’s Naked brand supplied nearly 80% of refrigerated-juice and fruit-drink smoothie sales in 2013, according to IRI.

Brand C-store sales
($ millions)
PCYA Case sales
(millions)
PCYA
Naked $157.7 26.2% 45.2 24.9%
Naked Protein Zone $32.9 46.9% 8.7 46.9%
Odwalla Superfood $2.9 -25.0% 1.0 -25.3%
Bolthouse Farms $2.2 107.0% 0.7 101.3%
Odwalla $1.9 -25.5% 0.7 -25.7%
Total
(including brands not shown)
$199.6 26.2% 56.8 24.5%

Source: IRI

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