C-Store Menu Size Spiked in 2017

What’s driving a furious pace of foodservice growth?

Aimee Harvey, Managing Editor, Technomic

CHICAGO -- Eighty-five: That's the average number of items on prepared-food menus in convenience stores today, according to Technomic’s 2017 Retailer Meal Solutions Consumer Trend Report.

Even as major menu categories contract at restaurants, c-stores are building up menus with a wider range of foods. In 2017, the number of menu items spiked 21% compared to 2015.

What’s causing this surge in menu development? Breakfast.

The morning daypart is sparking evolution at a furious pace: Retailers have boosted egg-based dishes by nearly 40% over the past two years, and 97% of c-stores tracked by Technomic now offer breakfast sandwiches. By owning the morning, c-stores are poised to own the day, as all-day breakfast and breakfast-as-a-snack occasions become a bigger draw than ever.