Candy: Nonchocolate Candy 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

Convenience store unit sales of nonchocolate fell 1.2% in 2013, according to IRI, with declines in novelty, nut/coconut and hard sugar candy, as well as plain mints. Chewy candy, the largest segment, gained slightly in unit sales.

According to Nielsen, nonchocolate sales rose 5.7% in the 52 weeks ending Dec. 28, 2013, to hit $1.5 billion, with units up 2.8%.

Candy type C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Chewy $1,018.1 6.2% 824.1 0.5%
Breath fresheners $216.8 5.7% 126.8 2.1%
Novelty $188.0 3.6% 153.5 -1.3%
Licorice $132.2 3.4% 80.2 2.2%
Specialty nut/coconut $120.1 -4.5% 96.0 -11.6%
Hard sugar candy $98.3 -4.2% 160.4 -4.7%
Total (including
segments not shown)
$1,864.6 3.9% 1,518.6 -1.2%

Source: IRI


Distributor Data: Nonchocolate-Candy Shipments

Calendar year 2013

Average shipments per store per week of standard-size nonchocolate rose 5.3% in 2013, while king-size gained 24.4%, according to McLane figures.

Segment Average shipments per store per week
(in dollars)
Average shipments per store per week (dollar growth) PCYA
Nonchocolate standard $42.90 $2.15 5.3%
Bagged candy peg $41.50 $2.48 6.4%
Candy rolls/mints/drops $22.58 $0.21 0.9%
Bagged value $18.11 $1.76 10.8%
Nonchocolate king $15.07 $2.95 24.4%
Bagged candy laydown $7.81 $2.23 39.9%
Gummi fruit snack $4.13 $0.35 9.3%
Novelty candy $3.21 -$0.81 -20.1%
Bagged value 2 for $1.50 $2.67 -$0.71 -21.1%
Stand-up pouches $2.31 $1.70 280.4%
Bagged candy sugar-free $0.09 -$0.01 -5.7%

Source: McLane


Category Management Best Practice

Candy sales in c-stores peak between 3 and 8 p.m., according to research by Management Science Associates (MSA) that examined a full month of point-of-sale data from three medium-sized chains. The fact that sales remain elevated through the evening hours shows retailers have a big opportunity to better merchandise this category in the p.m. day-parts, says Don Burke, senior vice president of MSA. “Put a display at the cash register during those hours” to help counter the drop in sales that hits other major in-store categories in the second half of the day, he advises.


Licorice Candy by Brand

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of licorice rose more than 3% in 2013, with Twizzlers Pull ‘n’ Peel and Wonka Kazoozles providing some of the lift, according to IRI.

Brand C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Twizzlers $57.2 0.0% 32.1 -2.3%
Twizzlers Pull ‘n’ Peel $12.5 8.9% 7.1 2.7%
Wonka Kazoozles $11.3 41.4% 9.7 39.2%
Twizzlers Nibs $11.3 -4.8% 6.7 -7.1%
Rips $11.0 11.9% 5.8 9.9%
Total (including
brands not shown)
$132.2 3.4% 80.2 2.2%

Source: IRI


Hard Candy by Brand

C-store sales, 52 weeks ending Dec. 29, 2013

Sales of hard candy fell more than 4% in 2013, with four of the top five brands posting declines, according to IRI.

Brand C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Jolly Rancher $26.1 -2.0% 17.3 -9.2%
Life Savers $14.1 -5.8% 12.0 -7.3%
Jolly Rancher
Crunch ‘N Chew
$8.5 -19.3% 5.9 -26.9%
Charms Blow Pop $8.5 -5.7% 36.1 -4.3%
Tootsie Roll Pops $6.7 14.6% 26.6 8.0%
Total (including
brands not shown)
$98.3 -4.2% 160.4 -4.7%

Source: IRI

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