To get a better sense of how regional differences play out in the convenience-store channel, CSP and Technomic surveyed 2,500 c-store customers in the Northeast, South, Midwest and West in fall 2016. Questions gauged their attitudes on everything from when they visit c-stores to their foodservice cravings and attitudes about gasoline brands. The results reveal some key areas of differences between c-store customers, depending on where they live.
The survey also found some key commonalities—in particular, around consumers’ use of technology such as smartphones, and the opportunity that c-stores across the country have to engage consumers through mobile.
Click here to learn how to better tailor your store to the locals with the complete 2016 CSP Consumer Study: Examining Regional Differences at C-Stores.
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