Foodservice: Hot Dispensed Beverages 2014

Samantha Oller, Senior Editor/Fuels, CSP

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C-Store Coffee Menu Importance

Year ending December 2013

When compared to QSR coffee menu importance, traditional coffee has the highest importance at c-stores (9.6% menu importance vs. 7.2% at QSRs), while specialty is still highest at QSRs (6.6% menu importance vs. c-stores’ 3.4%).

BeveragePercent of meals and snacks that include item
Traditional coffee9.6%
Specialty coffee3.4%

Source: The NPD Group Inc./CREST

C-Store Hot-Beverage Share of Sales

Calendar Year 2013

Technomic Inc. estimates that c-store hot-beverage sales totaled $5.5 billion in 2013, up 11% from the year prior.

BeverageShare of salesC-store sales
Coffee73%$4.0 billion
Specialty hot coffee24%$1.3 billion
Hot cocoa2%$85 million
Hot tea1%$74 million

Source: Technomic Inc.

Day-Part Distribution

Most away-from-home serving incidences for coffee happen in the morning, with 68% of brewed coffee servings, for example, being poured at that day-part, according to Datassential. However, while more than one-half of iced- and frozen-coffee incidences occur in the morning, a respectable percentage—or one-third—happen midday.

Coffee typeMorningMiddayEvening
Brewed coffee68%24%8%
Specialty coffee60%27%13%
Iced coffee55%34%11%
Frozen coffee53%33%13%
Iced tea26%54%20%
Hot tea53%31%16%

Source: Datassential

Hot Dispensed Beverages: Usage Behavior

According to a December 2013 sample of research from Datassential’s Buzz Coffee & Tea Tracker, which tracks a sample of 12,000 consumers on their coffee and tea preferences, 45% of consumers’

daily beverage incidences away from home included brewed coffee. This compares to 41% for bottled water, 34% for juice and 33% for carbonated soft drinks (CSDs).

For more information on the Buzz Coffee & Tea Tracker, contact Mark DiDomenico, director of business development at Datassential, at 312-655-0597 or [email protected].

Daily Beverage Incidence 
Tap water/ice water/glass of water55%
Brewed coffee/black coffee45%
Bottled water41%
Juice/juice drink34%
Regular carbonated soft drink33%
Iced tea26%
Diet carbonated soft drink24%
Hot tea18%
Specialty coffee drink12%
Iced coffee11%
Sports drink10%
Hot chocolate9%
Energy drink8%
Milk shake7%
Ice-blended/frozen coffee/frappe7%

Source: Datassential


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