Foodservice: Hot Dispensed Beverages 2014
C-Store Coffee Menu Importance
Year ending December 2013
When compared to QSR coffee menu importance, traditional coffee has the highest importance at c-stores (9.6% menu importance vs. 7.2% at QSRs), while specialty is still highest at QSRs (6.6% menu importance vs. c-stores’ 3.4%).
|Beverage||Percent of meals and snacks that include item|
Source: The NPD Group Inc./CREST
C-Store Hot-Beverage Share of Sales
Calendar Year 2013
Technomic Inc. estimates that c-store hot-beverage sales totaled $5.5 billion in 2013, up 11% from the year prior.
|Beverage||Share of sales||C-store sales|
|Specialty hot coffee||24%||$1.3 billion|
|Hot cocoa||2%||$85 million|
|Hot tea||1%||$74 million|
Source: Technomic Inc.
Most away-from-home serving incidences for coffee happen in the morning, with 68% of brewed coffee servings, for example, being poured at that day-part, according to Datassential. However, while more than one-half of iced- and frozen-coffee incidences occur in the morning, a respectable percentage—or one-third—happen midday.
Hot Dispensed Beverages: Usage Behavior
According to a December 2013 sample of research from Datassential’s Buzz Coffee & Tea Tracker, which tracks a sample of 12,000 consumers on their coffee and tea preferences, 45% of consumers’
daily beverage incidences away from home included brewed coffee. This compares to 41% for bottled water, 34% for juice and 33% for carbonated soft drinks (CSDs).
For more information on the Buzz Coffee & Tea Tracker, contact Mark DiDomenico, director of business development at Datassential, at 312-655-0597 or [email protected].
|Daily Beverage Incidence|
|Tap water/ice water/glass of water||55%|
|Brewed coffee/black coffee||45%|
|Regular carbonated soft drink||33%|
|Diet carbonated soft drink||24%|
|Specialty coffee drink||12%|