Where the Gains Are
C-store sales, 52 weeks ending Dec. 29, 2013
In the dry-grocery aisle, c-store sales were a mixed bag. The largest segment—cold cereal—saw dollar sales off more than 4%, according to IRI and Nielsen. Sales of coffee rose nearly 12%, according to IRI, with units up just over 2%. Sales of condiments—pickles, mustard, etc.—were modest overall.
| Dry Grocery | ||||
| Segment | C-store sales ($ millions) | PCYA | Unit sales (millions) | PCYA |
| Cold cereal | $81.0 | -4.1% | 36.9 | -4.6% |
| Soup | $74.3 | 3.6% | 59.2 | 1.5% |
| Toaster pastries/tarts | $65.1 | 5.2% | 62.7 | 3.3% |
| Mexican sauce | $48.9 | 0.7% | 13.4 | 0.3% |
| Shelf-stable dinners | $43.7 | -5.3% | 17.9 | -6.3% |
| Dry packaged dinners | $7.5 | 6.4% | 2.8 | 8.6% |
| Baked beans/canned bread | $5.5 | -3.6% | 3.0 | -5.8% |
| Spaghetti/Italian sauce | $5.2 | 4.5% | 2.2 | 1.3% |
| Pasta | $3.9 | 6.0% | 1.8 | 3.7% |
| Staples | ||||
| Coffee | $87.6 | 11.9% | 12.1 | 2.2% |
| Sugar | $22.5 | -5.3% | 7.6 | -3.1% |
| Spices/seasonings | $20.1 | -3.8% | 19.0 | -7.8% |
| Shortening & oil | $10.7 | -4.0% | 2.7 | -3.7% |
| Flour/meal | $4.3 | -1.6% | 1.4 | -5.2% |
| Baking nuts | $4.0 | 157.5% | 1.2 | 113.4% |
| Milk flavoring/cocoa mixes | $3.8 | 17.3% | 1.1 | 26.1% |
| Tea (bags/loose) | $3.3 | -3.1% | 1.2 | -5.0% |
| Condiments | ||||
| Pickles/relish/olives | $21.3 | 0.3% | 12.3 | -0.1% |
| Canned/bottled fruit | $17.0 | 0.5% | 9.9 | 5.5% |
| Mustard/ketchup | $12.4 | -4.3% | 5.0 | -3.8% |
| Shelf-stable coffee creamer | $11.6 | 8.8% | 4.5 | 8.3% |
| Mayonnaise | $10.7 | -6.0% | 2.6 | -7.9% |
| Peanut butter | $8.8 | -2.2% | 2.2 | -0.5% |
| Shelf-stable salad dressings | $8.2 | 5.8% | 10.0 | 6.0% |
| Jellies/jams/honey | $6.8 | -0.5% | 1.7 | -0.7% |
| Barbecue sauce | $3.3 | -1.1% | 1.3 | 0.4% |
Source: IRI
Soup by Dollars and Units
C-store sales, 52 weeks ending Dec. 29, 2013
The top selling c-store brand of soup in 2013 by dollars was Nissin Cup Noodles ramen, with the Nissin Top Ramen Oodles of Noodles ramen the biggest seller by units, according to IRI.
| Dollars | ||||
| Brand | C-store sales ($ millions) | PCYA | Unit sales (millions) | PCYA |
| Nissin Cup Noodles ramen | $11.1 | -6.2% | 11.1 | -6.2% |
| Campbell’s Chunky Soup ready-to-serve | $10.7 | -1.7% | 2.9 | -2.1% |
| Campbell’s condensed | $10.3 | -3.0% | 5.5 | -5.3% |
| Maruchan Instant Lunch ramen | $9.8 | 9.3% | 10.2 | 9.9% |
| Nissin Souper Meal ramen | $6.2 | 1.6% | 3.3 | 1.3% |
| Total (including brands not shown) | $74.2 | 3.5% | 59.2 | 1.5% |
| Units | ||||
| Brand | Unit sales (millions) | PCYA | C-store sales ($ millions) | PCYA |
| Nissin Top Ramen Oodles of Noodles ramen | 11.3 | -8.5% | $2.9 | -7.1% |
| Nissin Cup Noodles ramen | 11.1 | -6.2% | $11.1 | -6.2% |
| Maruchan Instant Lunch ramen | 10.2 | 9.9% | $9.8 | 9.3% |
| Campbell’s condensed | 5.5 | -5.3% | $10.3 | -3.0% |
| Maruchan Ramen | 3.7 | -4.2% | $2.3 | -6.7% |
| Total (including brands not shown) | 59.2 | 1.5% | $74.2 | 3.5% |
Source: IRI
Ready-to-Eat-Cereal Trends
C-store sales, 52 weeks ending Dec. 29, 2013
C-store unit sales of ready-to-eat cereal fell more than 4% in 2013, with nine of the top 10 brands posting losses, according to IRI. According to Nielsen figures shared by Kellogg Co., c-store sales of
ready-to-eat cereal totaled $92 million in 2013, off 4.2%, with declines in pantry or boxed cereal leading the decline.
| Ready-to-Eat-Cereal Brands | ||||
| Brand/UPC | C-store sales ($ millions) | PCYA | Unit sales (millions) | PCYA |
| Kellogg’s Frosted Flakes | $13.7 | 0.1% | 6.4 | -0.6% |
| General Mills Honey Nut Cheerios | $11.4 | -5.2% | 5.5 | -2.4% |
| General Mills Lucky Charms | $8.0 | 4.4% | 3.4 | 6.1% |
| Kellogg’s Froot Loops | $7.7 | -6.1% | 3.8 | -6.2% |
| General Mills Cinnamon Toast Crunch | $7.7 | -4.0% | 3.5 | -1.5% |
| Total (including brands not shown) | $81.0 | -4.1% | 36.9 | -4.6% |
| Ready-to-Eat Cereal Box UPCs | ||||
| Kellogg’s Frosted Flakes (10.5-oz.) | $5.7 | 219.1% | 1.1 | 219.1% |
| General Mills Honey Nut Cheerios (12.25-oz.) | $4.6 | -12.5% | 0.9 | -13.3% |
| General Mills Lucky Charms (11.5-oz.) | $4.3 | 0.9% | 0.9 | 0.1% |
| General Mills Cinnamon Toast Crunch (12.2-oz.) | $3.5 | 115.8% | 0.7 | 114.6% |
| Kellogg’s Froot Loops (8.7-oz.) | $3.0 | -8.6% | 0.6 | -9.5% |
| Ready-to-Eat Cereal Cup UPCs | ||||
| Kellogg’s Frosted Flakes (2.1-oz.) | $7.3 | 0.1% | 5.1 | -0.9% |
| General Mills Honey Nut Cheerios (1.8-oz.) | $6.7 | 1.2% | 4.6 | 0.3% |
| Kellogg’s Froot Loops (1.5-oz.) | $4.7 | -4.4% | 3.2 | -5.4% |
| General Mills Cinnamon Toast Crunch (2.0-oz.) | $4.0 | 2.3% | 2.7 | 1.5% |
| General Mills Lucky Charms (1.7-oz.) | $3.7 | 10.5% | 2.5 | 8.9% |
Sources: IRI, General Mills
Distributor Data: Edible-Grocery Shipments
Calendar year 2013
Dollar growth in shipments of edible grocery from McLane was off nearly 4%, as measured by average shipments per store per week.
| Segment | Average shipments per store per week (in dollars) | Average shipments per store per week (dollar growth) | PCYA |
| Breakfast foods | $12.95 | $0.56 | 4.5% |
| Prepared foods | $12.13 | -$1.76 | -12.7% |
| Noodle/pasta bowls/packs | $8.92 | $0.38 | 4.5% |
| Condiments | $6.31 | -$0.25 | -3.8% |
| Other grocery | $18.48 | -$1.23 | -6.3% |
| Total edible grocery | $58.80 | -$2.30 | -3.8% |
Source: McLane Co.
Packaged-Coffee Brands
C-store sales, 52 weeks ending Dec. 29, 2013
C-store sales of packaged coffee rose nearly 12%, but unit sales bumped up only 2.3%, according to IRI. The top-selling brand by dollars and units: Folgers ground coffee.
| Brand | Unit sales (millions) | PCYA | C-store sales ($ millions) | PCYA |
| Folgers ground | 3.2 | -2.2% | $19.6 | -3.1% |
| Private-label ground | 2.6 | -4.3% | $15.4 | -3.3% |
| Green Mountain single cup | 1.4 | -8.4% | $19.0 | 6.3% |
| Private-label single cup | 1.3 | 705.1% | $12.6 | 691.1% |
| Maxwell House ground | 1.1 | -21.5% | $6.7 | -24.0% |
| Total (including brands not shown) | 12.1 | 2.3% | $87.7 | 11.9% |
Source: IRI
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