When it comes to coffee, c-store retailers should pay close attention to the preferences of people born between 1976 and 1994. Known as Generation Y and the STING (short-term instant need for gratification) generation, this 75-million-strong group tends to frequent c-stores. But here’s the challenge: They also spend plenty of time and dollars at coffeehouses and QSRs.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.